Toggle navigation Fibre2Fashion. Make to Order. Wed, November 24th, Featured Fairs. Get your copy. Pepe Jeans was born in London in It emerged thanks to the inspiration of a young man, Nitin Shah, who decided together with his two brothers Arun Shah and Milan Shah to manufacture jeans with original labels. In a matter of years they had to move everything into a 25, square metre warehouse and set up new office spaces to handle the amount of business they were having. By Pepe Jeans London was rivalling with all of the big UK brands for number 1 spot in the market place, becoming the most successful British jeans brand ever.
Pepe Jeans London was launched in India in Pepe Jeans today is recognised globally as an iconic brand that is synonymously associated with denim and limitless creativity. Looking back, the brand continues to remain devoted to its initial mantra and its pledge to create the most exciting denim-led fashion. While jeans and denimwear is the core offering; over the years Pepe Jeans has transformed into a complete casualwear brand for men, women and kids.
The brand also offers a full range of accessories, footwear and innerwear for men. Our partnerships with our brand ambassadors have helped strengthen the brand's identity and ensured strategic growth in newer markets. From Cristiano Ronaldo, Ashton Kutcher and Sienna Miller to Grammy award winner music icon Dua Lipa who is currently the brands global ambassador; Pepe Jeans has always been associated with pop culture and fashion's most promising names.
In India too, the brand has been represented by Bollywood's very own Sidharth Malhotra. Over the years Pepe Jeans has been recognised and awarded across various industry forums. Pepe Jeans showcases the most comprehensive and trendiest collection of denims and casualwear for adult and kids as well as a robust collection of innerwear for men and a brief collection of footwear for adults. The typical "Pepe Jeans customer" is a young fashion forward individual that is looking for the latest trend to wear.
ET Secure IT. Auto Auto News. Auto Components. Products Durables. Energy Power. Services Advertising. Rasul Bailay. Rate Story. Font Size Abc Small. Abc Medium. Abc Large. Agencies Pepe operates more than branded outlets in India. A spokesperson for Pepe India declined comment while Future Group did not respond to an email seeking comments.
Under the lens NFRA member under lens for audit gaps in fraud-hit firm; cloud over selection process for regulatory posts. Subscribe to ETPrime. Browse Companies:. Pepe Jeans is, without a doubt, the biggest success of venture capital in the Spanish fashion. And at least two of them happened in the last decade.
On the other hand, what hast change in the Spanish group is its management team, as discreet as many of the family run businesses, specially by the figure of Carlos Ortega. Back in , the company did its first relevant corporate operation in the last couple of years.
Back then, Pepe Jeans group owned Hackett and counted with a revenue of Besides that, the group was de distributor or Tommy Hilfiger in Spain and counted with the exclusiveness of Esprit in the country, though an agreement that ended in , when the German group wanted to boost the business in the country.
After losing Esprit, another international agreement entered as replacement: in April that same year, Hackett created an alliance with the American Coach to open its first establishments in Spain, Portugal, United Kingdom and Ireland. The pact happened through two ventures that went fifty-fifty between Spain and United Kingdom. One of the most relevant operations was the acquisition, at the end of , of its business in India, with a market in which the group was a pioneer and that already counted with establishments in 80 cities.
The Spanish company closed an agreement with Chetan Shah to take control over its distribution in the Indian market. Both companies created a jointed society of which the Spanish group controlled the majority.
At the same time, Pepe Jeans started its development in the Chinese market with the opening of its first two establishments, located in Shanghai. Pepe Jean allied with a local partner to open two shop-in-shop in the Chinese city.
One year later, the group was getting ready for another big one: United States.
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